Integrating CRM with SMS and WhatsApp
How to connect your CRM to Sakura SMS to automate customer communication and close deals faster.
CRM + SMS/WhatsApp — The Power Combination
Your CRM knows who your customers are and what stage they're at. Sakura SMS delivers messages in seconds. Together they automate communication that would take hours of manual work.
What to Automate
- Lead created → WhatsApp welcome message
- Quote sent → SMS "Your quote is ready — check your email"
- Invoice created → WhatsApp with link and M-Pesa payment instructions
- Deal closed → SMS "Thank you for your order! Reference: [ID]"
- Follow-up due → Internal SMS reminder to sales rep
Integration Methods
Webhook-based — Most CRMs support outgoing webhooks. Configure to call Sakura SMS API when events happen. Most flexible option.
Zapier / Make (no-code) — Connect CRM to Sakura SMS API via webhook action. No coding needed.
Direct API — Use Sakura SMS REST API in your CRM's automation scripts.
Sakura SMS API Endpoint
POST https://sms.sakuragroup.co.tz/api/v1/messages
Authorization: Bearer YOUR_API_KEY
{
"to": "+255712345678",
"sender": "MYBRAND",
"message": "Dear name, your invoice is ready."
}
Zoho CRM Setup
- Settings → Automation → Workflow Rules
- Create rule triggered by your event
- Action: Webhook → POST to Sakura SMS API
- Set Authorization header and JSON body with customer phone and message
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