Improved
Real profile photos in the admin customer view
Customer avatars now show a Google profile photo or Gravatar when available, instead of generic initials every time.
Product Updates
What's new, improved, and fixed on Sakura SMS — in the order it actually shipped.
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July 2026
Fixed
Every number you message now saves to your Audience list automatically
Fixed two send paths (message retries and scheduled campaigns) that were silently skipping this — your Audience page now reflects everyone you've actually messaged, not just contacts added manually.
New
This page — and an RSS feed for it
Product updates are now public at sakurasms.com/updates, with an RSS feed at /feed.xml so you can follow along without checking back manually.
New
Outbound webhooks are live
Register a URL and get notified in real time for message.sent, message.delivered, message.failed, campaign.completed, credit.low, and credit.topup. Every delivery is HMAC-signed and logged in your dashboard, with automatic retries on failure.
New
Account Activity Log
See a chronological record of logins, sender ID requests, payments, and onboarding milestones on your account — searchable and filterable by date.
Fixed
Fiscal receipt timestamps corrected to Tanzania time
VFD fiscal receipts issued through Sakura SMS now record the exact local time of issuance, matching Tanzania Revenue Authority requirements.
June 2026
New
Referral program
Invite another business to Sakura SMS — when they make their first payment, you both receive bonus SMS credits automatically.
New
Scheduled sends
Queue a campaign for a future date and time instead of sending immediately — useful for holiday promotions, reminders, and time-zone-sensitive announcements.
New
Dedicated support/sales staff role
Support and sales team members can now be given scoped access to manage customers and support tickets without full administrator privileges.
New
Self-serve account data deletion
Request deletion of your account data directly from settings, in line with data protection requirements.
Improved
Redesigned invoices with PDF export
Invoices now generate a branded PDF automatically and are delivered by email with clearer line-item breakdowns.
Improved
Credit balance and usage reporting overhaul
Rebuilt how credit balances, usage history, and auto-invoicing are calculated across the platform for full accuracy between what you're shown and what you're billed.
May 2026
New
Automated holiday campaign tools
Tanzania public holiday campaigns can now be scheduled automatically, with admin bulk-messaging tools for platform-wide announcements.
Improved
More reliable WhatsApp billing reminders
Payment and invoice reminders sent over WhatsApp now use approved message templates end to end, reducing delivery failures.
April 2026
New
WhatsApp Conversation Audit Log
Review every WhatsApp conversation in a dedicated split-view inspector, with CSV export for compliance and reporting.
New
KYC registration and Google sign-in
New accounts can now register with Google, with a guided profile-completion flow to capture the business details required for compliance.
New
Loan Reminders tool
A dedicated tool for lenders to schedule automated repayment reminders to borrowers, with monthly rollover and CSV import.
Fixed
Dashboard and usage reporting accuracy
Fixed several cases where the customer dashboard and usage charts showed incorrect or zeroed-out figures.
New
Marketing Hub: multi-channel publishing
Plan, publish, and analyze WhatsApp Channel posts and Instagram content from one calendar, with real analytics instead of placeholder data.
Security
Credit and campaign safety hardening
Closed a credit-handling exploit path and strengthened cron authentication and campaign status validation across the platform.
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